On the basis of preceding research on speech communication principles,this paper holds that these principles should be simple,stable,relative objective,practical and operative.
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Enterprise Public Relations Management is a very important part of the constitution for enterprise administration, as well as a very practical and operative subject of research.
企业公共关系管理既是企业管理中的重要组成部分，又是一项实用性和可操作性极强的研究课题。
On the basis of preceding research on speech communication principles, this paper holds that these principles should be simple, stable, relative objective, practical and operative.
文章在分析了前人关于言语交际原则的基础上，认为作为言语交际理论的原则应是简单、稳固、相对客观的，而且是实用、可操作的。
And there have been numerous studies on how to improve students' oral communicative competence in classroom teaching in recent years, but so far we have found few practical and operative methods.
近年来关于如何在课堂上提高学生的口头交际能力已经有了大量的研究。但是迄今为止，实用的、具有操作性的方法却很少。
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