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Lastly, if Hermit Crab in Space is submitted to and passes SCE Quality Assurance by September 27, 2013, Golden Ruby Games will also receive a special promotional package, which includes marketing, PR, and community support through a variety of PlayStation channels.
ENGADGET: Sony announces more indie partnerships, Blacklight: Retribution and Primal Carnage: Genesis for PS4
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However, the point that the speakers made was that the company only saw this as good PR rather than a formal channel of support, and more so, a new attitude on reaching out to customers to support them.
FORBES: A Tale of Maintaining Congruency In Customer Service
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Google took a small PR hit with the launch of the Nexus 4 handset because it lacked LTE support.
FORBES: Won't Someone Think Of The Poor Networks With All This Demand For Mobile Data?