Although most enterprises have accepted the concept of pr service, they have little respect for it. As a result, they are constantly cutting down the budget of pr spending.
虽然大多数企业已能接受公关服务的观念,然而对公关专业服务的尊重度仍然不足,以致在公关经费的预算上不断压缩。
So when you reach out to that kvetching blogger you found online, you're engaged in customer service as well as pr, market research, marketing, sales, and product development.
因此,当你找到网上那个满腹牢骚的博客作者,你就是在进行客户服务,同时也是公关,市场调查,市场营销,销售,以及产品开发。
You have to begin with an insanely great Web service. PR artistry won't help a poor site.
而其你的网站要非常棒,公关艺术对垃圾网站无济于事。
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