Bespoke research and PR suddenly made it appear that there were two sides of this issue.

FORBES: A convenient truth, miscounted

His research can sometimes look like a PR stunt because it comes so readymade with juicy details that have nothing to do with science.

FORBES: Magazine Article

The initiative to take journalists inside the trial site is part of a major PR offensive by the scientists and their backers to be open and transparent about the research - in an effort to explain its value to the public.

BBC: Fortress security for GM wheat trial