In case of poor execution, even uncommonly great PR opportunities and PR planning can not bring about desirable results.

再好的公关机遇，再好的公关策划，一旦遭遇很差的执行力，结果也不会令人满意。

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As a result, pr professionals are incorporating Web 2.0 resources into their brand's pr strategy and planning for more targeted and impactful Web communication.

其结果是公关行业的专业人士正在把web 2.0的资源运用到他们的品牌公关策略和计划之中，从而达到更加有针对性和有效地进行网络沟通的目的。

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Development of PR strategy, responsible for planning and writing public relations planning programs.

制定公关传播策略， 负责策划并撰写公关策划方案；

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The company sets up operations in a facility of the incubator, who often provides such necessary services as recruiting, human resources, legal, accounting, Web design, PR and business planning.

FORBES: Magazine Article

It's like the brain's chief executive officer, responsible for long-term planning, focusing, monitoring and distraction-squelching (and apparently PR too).

WSJ: Mind & Matter: Alison Gopnik on Beating the Brain's Curbs on Innovation