That may be true for a few sales, but I think the PR effect was greater.

对于一款新发售的游戏来说这也许没错，不过我觉得游戏公关产生的影响要大一些。

youdao

In effect, they do it for the PR to position themselves as a family friendly organization looking out for kids.

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Certainly the recent Mass Effect ending controversy, and the clumsy way that EA and BioWare have handled the PR on that front, simply underscores this reality.

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After poor earnings and a tidal wave of negative PR surrounding big titles over the past few years like Star Wars: The Old Republic, Mass Effect 3 and most recently, SimCity, it appears a change was in order.

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