They had just completed their PR degrees at a nearby university and were thrilled to be hired by one of the finest PR firms in the city.

他们刚刚在附近的一所大学完成了他们的公关学位，被这个城市最好的公关公司之一录用也让他们激动不已。

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As a result, pr professionals are incorporating Web 2.0 resources into their brand's pr strategy and planning for more targeted and impactful Web communication.

其结果是公关行业的专业人士正在把web 2.0的资源运用到他们的品牌公关策略和计划之中，从而达到更加有针对性和有效地进行网络沟通的目的。

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Beyond simply using social media tools in PR campaigns, PR executives have the opportunity to showcase their human side and demonstrate their thinking on a day-to-day basis.

社交媒体除了可以简单地运用在公关活动中，公关人员还有机会展示其人性化的一面，并且可以展示他们对于日常事物的看法。

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And tech companies may be especially prone to those backlashes: Not only are tech customers particularly Web savvy, but the tech industry itself frequently sails into uncharted and--from a PR perspective--dangerous waters, says Waggener Edstrom's Neptune.

FORBES: Magazine Article

The Online Journalism Review looks at Quixtar , a company that built dozens of Web sites that link to each other with positive news about the business, assuring that a Google (nasdaq: GOOG - news - people ) search produced only PR-friendly results.

FORBES: Magazine Article

It was their joint litigation-PR plan, with the Guantanamo lawsuits helping the PR messaging and the PR messaging helping the lawsuits.

CENTERFORSECURITYPOLICY: Gitmo's guerilla lawyers