"Barnett Shale properties are like the beautiful woman at the prom, " one company PR man told the Fort Worth Star-Telegram in 2005. "Everybody wants to dance with her.

2005年，一家公司的公关人员对《沃斯堡明星电讯报》表示：“巴奈特页岩田的财富就像是舞会上的漂亮女人，每个人都想和她跳舞。”

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Matt O'Connor, the outfit's founder (and a PR man), says his first pop-up let him launch his brand for a tenth of the normal cost, while testing product ideas.

ECONOMIST: How an alternative trend went mainstream

So how did a tiny Houston-based PR firm manage to recycle over a ton of electronics responsibly using only 40 man hours?

FORBES: The Path to Eco-Responsibility is Easier with Free Beer