PPC or pay per click is an important tool, in Internet marketing.

PPC 或者按每次点击支付费用在网络营销中是一个非常重要的工具。

youdao

With PPC, you pay a certain cost per click to have an AD for your web page run at or near the top of the search engine listings for certain keywords.

通过按点击付费，你设定一个点击付费值，在搜索引擎列表中发布特定关键字的广告。

youdao

You could specialize in pay-per-click (PPC) advertising, or make a killer social media manager.

FORBES: The Only Essential Skill You Need To Be Successful Online

These activities include web lead forms on the corp site and key landing pages, pay-per-click (PPC) programs, organic search strategies and email campaigns that leverage keywords that lead to specific landing pages.

FORBES: 5 Disruptive Essentials of a High Velocity Sales Model