Then stop doing keyword research for SEO and start building out lists for a great PPC campaign.

那么，让我们停止做SEO的关键字研究转而开始建立一个伟大的PPC活动列表。

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When asking yourself how quickly you need to achieve a quality rank, and the answer is "NOW!" then stop doing keyword research for SEO and start building out lists for a great PPC campaign.

如果你问自己希望多快能够获得一个比较令人满意的排名，而回答是“现在！”那么，让我们停止做SEO的关键字研究转而开始建立一个伟大的PPC活动列表。

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Specifically, the company purchasing a PPC campaign pays the advertising publisher every time an advertisement, such as a text link or banner, receives a click.

FORBES: The Pay Per Click Model: Grey Line of Legality