Basic expectation and potential expectation are different in different stage of customer lifecycle, therefore, corresponding measures are supposed to be taken to meet their different stages.

同时分析了顾客生命周期在不同阶段的基本期望和潜在期望，以及应该采取的激励措施。

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Expectation management can help sales professionals understand the organization, relationships, and motivations of a potential customer.

期望管理可以帮助专业销售人员了解潜在客户的企业、关系和动机。

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Setting the expectation of daily exercise removed this as a potential excuse and I have since reaped the benefits of this daily habit.

设置日常锻炼的期望值，远离那些潜在的借口，我已受益于这些日常习惯。

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They're very aware of language and how it functions and its potential to amuse, its potential to set up expectation and to create surprises.

NPR: Barenaked Ladies Meet Shakespeare

So if, as bonds apparently already are, the stock market begins to anticipate higher interest rates, that could be yet another potential catalyst for my expectation that the market will run into trouble again this summer.

FORBES: Jobs Report Not A Green Light To Buy Stocks

Without that expectation, could potential buyers have come in, taken a sober look at Lehman and purchased it?

FORBES: Moral Hazards