Other observers note that while it's the flashy product roll-outs that get the attention -- pop stars Taylor Swift and Lady Gaga already have made appearances this week -- it's the deal-brokering among tech players behind the scenes that truly matters.
It's a new dawn, it's a new day, down at the ICA. What was once one of the world's hippest hang-outs - where the in-crowd would go to shake hands with the zeitgeist, where Pop Art was born, where Stravinsky, TS Elliot and Yoko Ono would hang out, where news was broken - is having a reincarnation after years of decline.