Rather than use Madison Avenue-style focus groups, Khubani relies on his own gut and a panel of judges that includes his wife of 24 years, Poonam, and a recent addition-his son's math tutor.

不是使用麦迪逊大街风格的小组讨论，Khubani依靠自己的胆识和包括她结婚24年的妻子Poonam在内的专家小组，最近又加上了他的儿子数学家教老师。

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Skibound said Poonam was pronounced dead at 09:30 CET on the way to hospital.

BBC: Poonam Bhattal, 13, dies on school skiing trip in Italy

Poonam Bhattal from Langley, Slough, was a pupil at Guru Nanak Sikh Academy in Hayes, west London.

BBC: Poonam Bhattal, 13, dies on school skiing trip in Italy

Poonam Bhattal, 13, from Langley, Slough, was a pupil at Guru Nanak Sikh Academy in Hayes, west London.

BBC: Ski lift probe after school trip girl Poonam Bhattal dies