Comparedwithfiveyears ago, three of five firms had moved to spend more of their advertisingbudgeton such nonmedia alternatives astradeshows, point-of-purchasedisplays, andpublicity.
Several years back, PR Guru Richard Edelman started an annual survey called the Trust Barometer and he discovered that in most years, most people are mostly influenced by people like themselves, rather than advertising or pointofpurchasedisplays.