ploy /plɔɪ/

• 1. 

  N-COUNT A ploy is a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves. 计策; 手段

  例：

  Christmas should be a time of excitement and wonder, not a cynical marketing ploy.

  圣诞节应该是激动人心的奇妙时刻，而不是自私牟利的营销计谋。