If your next-best alternative to seeing the movie is reading the book, then the opportunity cost of seeing the movie is the money spent plus the pleasure you forgo by not reading the book.

如果对于看电影而言，你的次优选择就是读那本书的话，那看电影的机会成本就是你看电影花的钱，再加上你因为不能读那本书而放弃的那份愉悦。

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Sales of smart electronics and smart cars will rise dramatically, as will leisure-plus-pleasure spending.

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Plus a handful of local pleasure flights.

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Those amazing years of 60-plus home runs (and 98 mph fastballs by middle-aged Roger Clemens) changed the pleasure of watching baseball from sublime to sensational.

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