Today, All Things Digital reporter Peter Kafka says the search giant is announcing the acquisition of Invite Media, a New York-based ad technology company (known also as a demand-side platform) that helps marketers buy and deliver, in real-time, advertising to audiences they want to target.

FORBES: Google's Invite Media Buy

Drogen predicts that the JOBS Act provision loosening advertising practices for hedge funds and buy-side institutions will have an unambiguously positive effect on the platform.

FORBES: Beat Wall Street With Crowdsourced Earnings Estimates