The rise of the cloud is more than just another platform shift that gets geeks excited.

云概念的兴起让极客们兴奋的不只是另一个平台转换。

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Compared with that, the third (and continuing) platform shift is a doddle (see chart 2).

与第二次转型相比，第三次(及未来的)平台转换可谓举重若轻(图2)。

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Only a few have managed even one platform shift, let alone, like IBM, pulled off three.

只有少数公司一次成功转型，更别说像IBM能三次成功转型。

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So for a company that is just launching, or launching a new product line, or is making a big company shift, the Super Bowl offers a unique platform."

VOA: standard.2010.01.27

"With any platform shift, revenue always follows users, and mobile will be no different, " she said.

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On the competitive environment, and transition to mobile from desktop: Ko says everyone is handling the platform shift a little bit differently.

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But turning our attention back to the major platform shift, there are a couple factors that add a little more credibility to the rumor this time.

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