"The non-game applications will generate the traffic, and we can provide an advertising platform to help them monetise, and share revenue in that process," Mr Lau said.

“非游戏类应用组件能创造流量，而我们能够提供广告平台帮助他们实现货币化，并分享收入，”刘炽平表示。

youdao

A must-have gadget for an open platform that continues to grow in popularity - and a revenue stream?

一个对于开放平台来说必备的插件的用户量正在持续上升——收入呢？

youdao

Going forward, we believe Weibo as an open platform will be able to monetize and generate advertising revenue through its retweet effects.

放眼未来，我们相信微博作为开放平台，会成为新的利润来源，带来更多的广告收入。

youdao

Banking on ads may well work here, but increasing third party platform revenue may increasingly contribute to revenue generation overseas.

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Mobile users accounted for one-fifth of Trulia's total user activity in 2012's first half, and the company stated in a filing with the Securities and Exchange Commission that it will need to convert the popularity of the mobile platform into revenue.

WSJ: Trulia Soars 41% in Debut

"With any platform shift, revenue always follows users, and mobile will be no different, " she said.

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