They are writing a new playbook around content, device, and connectivity and that in turn places more and more importance on the interface and OS. But these elements are really about the broader development of a platform and ecosystem business model that Nick Vitalari and I describe in The Elastic Enterprise.
This in turn drives even more Facebook integrated mobile development, and in turn more mobile content to the Facebook platform to be monetized in their current media model.
Today more than 50 million players enjoy our games, a number that grows daily through a diverse business model that includes direct-to-consumer websites, social game development, and cross platform publishing, licensing, and technology.