Many companies find themselves with a variety of platform-specific data sets that are difficult to bring together, leaving the analytics team fighting with the data instead of creating insights.
However, many view the language as a "work in progress" when it comes to mobile and believe that for the time being native apps - those coded for a specific platform - offer advantages.
Of course, when clicking for more information, we're simply ported over to a page informing us that the Mac-specific version of the aforesaid platform won't arrive until September.