The Center for the Study of Carbon Dioxide and Global Change, which maintains a database on field and laboratory experiments measuring plant growth responses to CO2-enriched environments has reported 45 studies that have examined effects on the garden tomato (lycopersicon eculentum).

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So when I heard about a company that is using artificial intelligence, data scraping, and database calculations as a means to predict what seed varieties a farmer should plant to get the maximum yield from their exact plot of ground, my mind immediately started to ponder how this could be applied to marketers.

FORBES: Planting The Right Seed: What A Farmer Can Teach A Marketer