It is the Goliath of the Web, with search, e-mail, e-commerce, instant messaging, classified ads, and even its own virtual planet with Google Earth -- all adding up to one mega-market cap.

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But as lovely a treasure as it is, an old-fashioned printed world atlas is not on the same plane or even the same planet as Google Earth (and its sister, Google Maps).

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The number one place on the planet for marketing spend is Google Adwords, and make no mistake about it, this is an increasingly finite resource.

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