Dentoniand 和 Gow(2009)在对比区域品牌(place branding )概念的基础上,提出了企业组织间品牌伞(inter —firm organizational umbrella brand)的概念,即以关系紧密的会员制的、品牌...
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以上来源于: WordNet
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced.
地方品牌:全球本土化,虚拟和物理身份,建造的,想象的和经验的。
In addition, the emblematic street facade of 800 Show is an outstanding example for place branding.
此外,800秀极具象征性的沿街立面是打造地方品牌的卓著例子。
Place branding in place marketing, which aims especially at the most optimization and the most coordination of all correlative factors, is a complicated and elaborate systematic project.
地区营销中实施品牌工程的基本目标,是取得各个相关要素的最大优化与最佳整合,它是一项复杂精细的系统工程。
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