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place branding 添加释义

网络释义英英释义

  区域品牌

Dentoniand 和 Gow(2009)在对比区域品牌(place branding )概念的基础上,提出了企业组织间品牌伞(inter —firm organizational umbrella brand)的概念,即以关系紧密的会员制的、品牌...

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  品牌化

Graham Hankinson 强调,目的地品牌化(place branding)应发挥四项主要功能。

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Place branding

  • abstract: Place branding (including place marketing and place promotion) is a new umbrella term encompassing nation branding, region branding and city branding."City branding: a state-of-the-art review of the research domain", produced by Andrea Lucarelli and Per-Olof Berg, Journal of Place Management and Development, Vol.

以上来源于: WordNet

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  • Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced.

    地方品牌:全球本土化,虚拟和物理身份,建造的,想象的和经验的。

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  • In addition, the emblematic street facade of 800 Show is an outstanding example for place branding.

    此外,800秀极具象征性的沿街立面是打造地方品牌的卓著例子。

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  • Place branding in place marketing, which aims especially at the most optimization and the most coordination of all correlative factors, is a complicated and elaborate systematic project.

    地区营销中实施品牌工程的基本目标,是取得各个相关要素的最大优化与最佳整合,它是一项复杂精细的系统工程。

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