JVC's e-Shift pixeltechnology is at play here, which we first saw in consumer products with the '4K' projectors it shipped in 2011, and updated in last year's models.
The new imager utilizes Samsung's advanced 1.4 micron (um) back side illuminated (BSI) pixeltechnology to offer superior low-light sensitivity, satisfying the high quality imaging requirements of smartphones, high-end feature phones and camcorders.
Additionally, the RX1 camera features By Pixel Super Resolution digital zoom technology, which allows for magnification of image size without sacrificing pixel count.