"What I expect you'll see with the next generation of leaders is an experimentation with these ideas, " Mr. Zoellick said, adding that leaders would likely launchpilot projects.
In a nutshell, PepsiCo10 pairs some of the best emerging tech with our brands to launchpilot programs that road-test the technologies at scale, providing a window into the innovations that are likely to fundamentally change consumer behavior over the coming months.