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Essentially what it means is that analytics tools are picking up t.co as referral traffic instead of from such clients as Tweetdeck.
FORBES: The Exquisite Timing of Morton's Tweet Response
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Although many publicly-traded entities still use abbreviations of their names as ticker symbols, some companies have chosen to use theirs as marketing tools by picking symbols that form a word related to their business or convey an action or idea.
FORBES: The Evolution of Ticker Symbols
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He also analyzes prices and fundamental data going as far back as 1982 and has developed a stock-picking system based on which analytical tools work and which don't, depending on country, region or industry group.
FORBES: One ratio does not fit all