Aimee Picchi, who writes about business and marketing for AOL's Daily Finance, says studies have shown the ads are quite effective.

VOA: standard.2010.01.27

With such a huge audience, Aimee Picchi is not surprised.

VOA: standard.2010.01.27

Livorno eased their fears of relegation with a hard-fought 2-1 victory over Parma at the Stadio Armando Picchi.

CNN: Milan victory turns up heat on Ferrara