With the rise of online commerce, physical retail stores are likely to suffer the same fate as the yellow pages.

随着电子商务的兴起，实体零售店可能会遭遇与电话黄页同样的命运。

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Instead of a physical catalog, e-commerce arranges for catalogs to be visible on the Internet.

电子商务准备的是可以在互联网上看的目录，而不是实体的目录。

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The assumption is that many of the retail rules that apply to physical stores don't apply to Internet commerce, or at least not in the same way.

有这么一个假想：许多零售业的金科玉律可以应用于实体商店，却在互联网商业中行不通，至少，实体店的那一套是行不通的。

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While there may be decoupling in the physical, commerce and consumer markets, there is no decoupling in the financial markets.

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Indeed, shoppers are demanding new buying experiences, ones integrated between e-commerce, physical stores, on their smartphones and their social networks.

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In the US, traditional incumbents are beginning to move from physical retailing to e-commerce, but most retain a heavy cost footprint in brick-and-mortar form factor.

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