Marketing chief August Busch IV hopes the Clydesdale spot will help the brewer make a classy stand against the eye-grabbing ads of such Weblets as Pets.com and E-Trade.

FORBES: Hey Bud, What's It to Ya?

It didn't hurt that in October 2001 Animal Precinct ran a special episode that followed the agents as they rescued pets trapped in buildings near the World Trade Center.

FORBES: Law & Order, Animal Edition

Three years ago, revelations that what are usually regarded as family pets are being bred by the million mostly in China for the fur trade, provoked America's Congress into passing the Cat and Dog Protection Act.

ECONOMIST: How much is that dead doggy in the window?