In the the following guest post, author and former venture capitalist Peter Sims talks about the challenges Google faces not to suffer the same fate as every other dominant tech company before it.

在下面的客户邮编中，作者和前风险投资家Peter Sims将讨论Google面对的挑战，它该如何应对才能不重蹈以前科技巨头的命运。

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Photographer Carsten Peter tests the thermal suit that Sims used to get close to the lava lake.

摄影师卡斯滕·皮特正在测试热力防护服，西姆斯曾穿着它接近过熔岩湖。

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Enter Peter Sims, co-author of the bestseller True North: Discover Your Authentic Leadership, with Bill George.

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Then we are more likely to learn and innovate faster, by making what Peter Sims calls Little Bets.

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This article is by Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, coauthor with Bill George of True North: Discover Your Authentic Leadership, and founder of The BLK SHP Enterprises, Inc.

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