"I've never seen a business so blatantly screw its business partners," says Peter Sealey, a professor at Berkeley's Haas School of business.

伯克利大学哈斯商学院教育Peter Sealey说：“我从未见过象这样公然把合作伙伴弄得这么惨的。”

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Trader Joe's offers many fewer products than other supermarkets (about 4, 000 items instead of 40, 000, according to Peter Sealey of the Sausalito Group).

WSJ: When Simplicity Is the Solution

"Coke has had essentially a dull decade, " sighs Peter Sealey.

FORBES: Gone Flat

"Coke has had essentially a dull decade, " says Peter Sealey.

FORBES: Gone flat