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But the pollster, Peter Kellner, says the prime minister just about remained an electoral asset.
BBC: Westminster
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According to Peter Kellner of YouGov, a polling firm, this cost the Conservatives 43 seats in 2001.
ECONOMIST: Bagehot
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But there is no reliable demographic data at this scale, says Peter Kellner of YouGov, a pollster, so the technical difficulties would be formidable.
ECONOMIST: Polls and elections