Last year Ford brought Peter Horbury, who had earlier reinvigorated Volvo's look, to the U.S. to spiff up Ford, Lincoln and Mercury designs.

FORBES: Bill Ford finds that fixing Ford is harder than he thought.

Breakfast Time trumped the rival ITV offering in the early ratings battle, which led to a cull of employees at TV-am including Peter Jay, Anna Ford and Angela Rippon in favour of "people-next-door" Anne Diamond and Nick Owen.

BBC: Breakfast celebrates 30 years

"They're portable, they're squeezable so they're fun for children, but you can chuck them in bags or your purse, " said Peter Rabbit managing director, Ben Ford, in an interview.

WSJ: PepsiCo's Tropolis Fruit Puree an Attempt to 'Snackify' Drinks