Essentially, by matching each of us with custom content, personalization technology will transition from a pull to push mechanism.

FORBES: The Future of News: This Time It's Personal

With the rise of Big Data, personalization technology that can transform user data into unique experiences is all the rage among Silicon Valley bellwethers and VCs alike.

FORBES: Making Sense Of Online Personalization And Privacy

The report summarizes the multi-stakeholder debate organized at UNESCO Headquarters in Paris, on 17 and 18 November 2011, which focused on challenges of, and practical solutions for, promoting personalization through technology in the classrooms for students, particularly for those with learning difficulties and physical disabilities.

UNESCO: MEDIA SERVICES