The experimental results show that it greatly enhances online performance a nd quality. It can be successfully applied to personalization service in e-commerce.

实验结果表明，算法大大提高了在线匹配的性能和质量，可成功应用到电子商务的个性化服务中。

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Personalization service is a kind of service which can satisfy individual customer's need for information.

个性化信息服务是能够满足用户的个体信息需求的一种服务。

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His goal is to play more on creativity, personalization and service he can offer.

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Personalization, self-service and co-creation (or interactivity) are trends that are here to stay.

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