For many young Swiss, wearing the right clothes with the right label is a way of asserting their personality and gaining social recognition.

对于许多瑞士年轻人来说，穿着合适牌子的合适衣服是体现个性和获得社会承认的一种方式。

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In the recent 20 years, a new perspective on personality has emerged under the label social cognitive theories and it has become an important reflection of integration in the field of psychology.

近20年左右，以社会认知理论命名的个性新观点正悄然兴起，并成为心理学重新综合趋势的重要反映。

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Many respondents were aware of former prime minister Margaret Thatcher and "her label as the 'Iron Lady', her personality and demeanour reinforcing a sense of the UK being a powerful country".

BBC: Image of asylum seekers challenged