In the sci-tech papers both in English and in Chinese, in stating briefly the purpose and (or) the protocol, "we" is used as the subject in the sentences to express the first personal tone.

在简要陈述研究目的、研究方案时，在汉语、英语科技论文中均可用“我们”作主语来表达第一人称的口气；

youdao

It's conversational in tone: Blog writing tends to be a little more personal than most writing.

口语化：博客写作比其它多数写作都更个人化。

youdao

The book's conversational tone may appeal to some who might otherwise be turned off by personal finance. [My review.]

写作本书的谈话口吻也许正迎合了那些对个人理财倒胃口的读者。

youdao

He struck a very personal tone at the start of his speech, talking about his upbringing and how his parents' experience as refugees fleeing the Nazis had shaped his values and paying tribute to his "extraordinary" brother David.

BBC: Ed Miliband tells Labour: We're the optimists now

Freeze-frame, slow motion, colour filters and smoke give the film a distinctly undigital tone, viscous and personal, that focuses attention on the excellent performances of Kyra Sedgwick, Parker Posey and Fairuza Balk.

ECONOMIST: New talent, new techniques

Both candidates hammered their points home in debates and personal appearances, but the frequently aired television spots gave the race a particularly nasty tone.

CNN: Fight continues for Higgins, Naples