While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.

消费者营销的目标是大量的人口统计群体，主要通过大众传媒和零售商，而企业营销中买卖双方的谈判过程更加私人化。

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Negotiation, business transactions and even personal relationships should always be conducted with the mutual belief in it being a win-win situation.

商谈、交易，甚至是人际交往，都应秉持着一条共同的原则——营造双赢。

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This is a good day for any type of commercial transaction, contract negotiation or buying and selling, either for personal reasons or for business.

这段时间有益于各类商务、合同谈判或者买卖交易，不管从个人原因来说，还是从事物本身出发。

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Ending the marathon negotiation with a personal declaration of victory to reduce the budget while protecting the UK rebate, Mr Cameron was asked whether these tense hours of debate might inform his bigger agenda about reforming the EU and Britain's place within it.

BBC: Cameron touches raw nerve

Too many women in a position to mentor other women themselves do not possess the negotiation skills they need to get the best deals in both business and their personal lives.

FORBES: Women, Superwomen and Good Advice