I have sometimes purchased unusual products or services as a way to create a more distinctive personal image.

有时候，我会购买一些特殊的商品或是服务用来塑造我个人独特的形象。

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To convey a particular personal image.

表现个人特定形象。

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Spending by female students on items related to personal image was 24 percentage points higher than the opposite gender.

而女生在个人形象方面的开销则比男生高24个百分点。

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That may help him draw issue contrasts with the Bush-Cheney ticket, but only at the expense of his own personal image.

CNN: Stuart Rothenberg: Can Bush win by 'going positive?'

However, the combination of Hilton's personal image with the holiest city in the Muslim world has riled some in the conservative kingdom.

CNN: Paris Hilton whips up a storm in holy Mecca

Anyone who buys a Mac demonstrates enough disposable income to make decisions based on factors besides price alone: aesthetics, ease of use, personal image, etc.

FORBES: Orbitz is Trying to Sell More Expensive Hotels to Mac Users