China's general public still finds it difficult to understand the concept of individualism and personal creativity.

中国的大多数公众仍然很难理解个人主义和个性创造力。

youdao

You don't lose yourself in personal creativity, you do your job.

CNN: June 29, 2012 -- Updated 1447 GMT (2247 HKT)

Creativity is about personal, individual potential and, like social communications, it is franchised to all of us.

FORBES: How To Be Creative - What's Changing and Why?

Craftsmanship requires a high level of creativity to adapt techniques and personal knowledge to each instrument.

UNESCO: MEDIA SERVICES