But while Sony's and Microsoft's boxes will eventually offer expensive high-definition disc players and complex processors, Nintendo's new machine will take a different tack, says Perrin Kaplan , vice president of marketing and corporate affairs for Nintendo of America.

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But Nintendo says the Wii's popularity among the over-65 crowd wasn't totally unexpected because the game, which simulates sports like bowling and tennis, is "intuitive ... not intimidating, " said Perrin Kaplan, vice president of marketing and corporate affairs at Nintendo of America.

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