But while Sony's and Microsoft's boxes will eventually offer expensive high-definition disc players and complex processors, Nintendo's new machine will take a different tack, says PerrinKaplan , vice president of marketing and corporate affairs for Nintendo of America.
But Nintendo says the Wii's popularity among the over-65 crowd wasn't totally unexpected because the game, which simulates sports like bowling and tennis, is "intuitive ... not intimidating, " said PerrinKaplan, vice president of marketing and corporate affairs at Nintendo of America.