When consumers do their online shopping, such factor may influence their risk perception as Internet experience, online shopping experience, product knowledge and innovativeness.

影响消费者网上购物风险认知的因素，主要有网络使用经验、网上购物经历、产品知识、创新性等。

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Risk perception is a key factor influencing online shopping.

风险认知是影响消费者网上购物的重要因素。

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This paper explores the impact of consumer's perception on online retailer loyalty in cross-channel shopping style.

文章探讨了跨渠道购买行为模式下消费者认知对网络零售商忠诚的影响。

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According to Panagiotis Ipeirotis, associate professor at New York University, the same perception applies to online reviews.

FORBES: With Online Reviews, "Good" Doesn't Cut It

XBox takes a hit with the launch of the iPad 2, a sign that Microsoft is not yet the master of online perception.

FORBES: Why XBox Kinect is More Important Than Apple's iPad

Perception management is a key part of any online or consumer-centric business, particularly in fast moving, innovative environments.

FORBES: Eduardo Saverin Jeopardy for Zuckerberg as Oscars Beckon for The Social Network