"There is a perception that prices are higher in Britain and there is a perception - correctly - that you can buy goods and services cheaper online," Zwillenberg said.

“有一种看法认为价格较高，在英国有一种看法-正确-你可以买到更便宜的商品和服务网络，”Zwillenberg说。

youdao

When consumers do their online shopping, such factor may influence their risk perception as Internet experience, online shopping experience, product knowledge and innovativeness.

影响消费者网上购物风险认知的因素，主要有网络使用经验、网上购物经历、产品知识、创新性等。

youdao

Risk perception is a key factor influencing online shopping.

风险认知是影响消费者网上购物的重要因素。

youdao

According to Panagiotis Ipeirotis, associate professor at New York University, the same perception applies to online reviews.

FORBES: With Online Reviews, "Good" Doesn't Cut It

XBox takes a hit with the launch of the iPad 2, a sign that Microsoft is not yet the master of online perception.

FORBES: Why XBox Kinect is More Important Than Apple's iPad

Perception management is a key part of any online or consumer-centric business, particularly in fast moving, innovative environments.

FORBES: Eduardo Saverin Jeopardy for Zuckerberg as Oscars Beckon for The Social Network