Windows Phone may be viable in the future (and HTC are aggressively investigating this route with some serious investment and PR on the HTC 8X and 8S devices), but the perception is you need apps.
To this day there's still the perception that workers who need time off to care for a sick parent, or who want a more flexible schedule so they can go to the potluck or the play or the parent-teacher conference, are somehow less committed or less desirable.