Logitech's retail sales for Q4 FY 2012 decreased year over year by 2 percent, with an increase in EMEA of 13 percent, an increase in Asia of 12 percent, and a decrease in the Americas of 17 percent.

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According to Drum, these elasticities mean that, in the short term, a 50 percent increase in price leads to a 1.2 percent decrease in consumption.

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Even better, improved access to drugs appears to be saving costs elsewhere: The Congressional Budget Office found every one percent increase in prescriptions filled results in a .20 percent decrease in spending in Medicare.

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