....2消费者感知风险、感知利得和风险态度的相关研究 2.2.1感知风险的相关研究 (1)感知风险的含义 感知风险(perceived risks)最初是心理学领域的概念,1960年哈佛学者 RaymondBauer将其引入消费者行为的研究中。
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regardless of the perceived risks 不顾意识到的风险
What are the concerns and perceived risks of the community?
社区的关注点及对风险的认识是什么?
In his view, the perceived risks for Chinese Banks are to a certain extent artificially created.
在他看来,中资银行所谓的风险在某种程度上是庸人自扰。
Yet few investors are willing to buy bank shares, cheap as they may seem, given the perceived risks of a series of sovereign defaults in Europe.
但是几乎没有投资者愿意去买银行的股票,因为虽然他们看似很便宜,但是却包含着欧洲主权债务违约的风险。
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