『可信度』 (credibility) ,或称之为『知觉可信度』(perceived credibility) 的定义 为『传播过程中,讯息受播人对传播媒体的信赖度 (believability) 的主观评量』。
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These barriers can inhibit competitors from getting traction, becoming visible, and being perceived as authentic or credibility. As a result, they may be weak players for a long time.
这些障碍能禁止竞争者,结果,很长时间内他们可能是弱者。
Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.
第五,品牌可信度可以通过影响相对价格、感知质量进而影响消费者的品牌选择偏好。
The study investigates the effects of information structure of eWOM on perceived message credibility and the impact of perceived message credibility on the purchase intention.
本文研究网络口碑信息结构对信息可信度的影响以及信息可信度如何影响购买意图。
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