而这里的感知报酬与净感 知报酬分别与Zeithaml（1988）定义的感知利得（perceived benefit）和感知价值 （perceivedvalHe）是相符的。
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... 可感知位元 Tangible Bits 可感知利益 Perceived Benefit 客户可感知价值 Customer Perceived Value ...
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However, most previous researchs discuss either perceived benefit only or perceived risk only when studying consumer behaviors.
但在过去的消费者行为研究中，要么单独研究感知利得，要么只研究感知风险，其中研究感知利得到的偏多，即过去大多数的营销重点都是放在增加顾客利得方面，对于减少感知风险的研究甚少。
参考来源 - 消费者的感知风险及减少风险行为研究·2,447,543篇论文数据，部分数据来源于NoteExpress
Customer value is the difference or ratio of customer perceived benefit and customer perceived cost.
顾客价值是顾客感知收益与顾客感知成本之差（或之比）。
Is it to move away from the pain of not having your product or service (perceived benefit) or pleasure of having it?
他们是在远离因未拥有你产品的痛苦或拥有你产品的喜悦(感觉到的价值)吗？
Third, the most important antecedents of customer perceived value(CPV) are customer perceived fairness, customer perceived benefit, customer perceived cost;
顾客感知价值主要受顾客感知利益、顾客付出成本、顾客感知公平三要素的影响；
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