abstract:The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.
Descriptionsofthesegrass roots endeavors are postedon the PepsiRefreshprojectwebsite, where the public votes ontheirfavorites in a series of prizeandprojectcategories.